OLAB AssistHow many European businesses use AI? What Eurostat's data shows
One in five EU businesses now uses AI, and marketing and sales is the top use. What Eurostat's 2025 figures show and what they mean for your brand.
Read the postOLAB Assist Blog: AI search and visibility
Practical notes on how AI assistants and search engines find, read and recommend brands. Every figure we use links to its source.
Written by our team · Every figure sourced
Can AI assistants read your site? robots.txt and AI crawlers
AI assistants can only talk about pages their crawlers can reach. What robots.txt does, which AI bots exist and how to decide what to allow.
Read the postAI search is rising: why it matters for your brand
AI answers now sit above the links. What Google's own figures and an independent Pew Research study say, and what it means for brands.
Read the postGrowing into new markets in the age of AI search
AI answers now reach buyers in more than 200 countries. What official figures say about AI's reach, and what it means for brands growing abroad.
Read the postStructured data and AI search: what it does and what it doesn't
Do you need schema markup to appear in AI answers? What Google's documentation says, why structured data still matters and where to start.
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